| “Honesty good. Marketing bad.” Those are admirable words to live by in general. But marketing is just a subset of a larger topic: communication |
| Once you have a good, solid piece of information, you need to accept that in today’s information-glutted world, facts by themselves usually aren’t enough to capture the attention and interest of the public |
| First you need to arouse the interest of your audience, then you need to fulfil the expectations that you’ve created. Arouse and fulfil |
| If you want them to get something, you’d better show them rather than just tell them |
| Tell a good story and the whole world will listen. And this is a principle that holds for both audiences: academic as well as the general public |
| Great storytelling is infinitely difficult and elusive |
It’s a formula old as the ages, and as important today, in the age of information overload, as ever. A good story is like Jello: there’s always room for it. |
Few speakers are willing to open their mouths until they have their first slide safely in place. But all too often the slides are verbal crutches for the speaker, not visual aids for the audience. |
To avoid this requires careful planning. Do this before thinking about slides and you won’t need as many of them - and the ones that you do decide to use are more likely to help to clarify things for the audience, rather than just remind you of what to say next. |
| audiences don’t much like wordy slides and don’t find them as helpful as pictorial visual aids. |
| there are just too many presentations in all aspects of life today |
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